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Here is what independent practices typically pay marketing agencies, billing companies and answering services, with sources, next to our published prices.

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Side by side

Typical market rate vs. InCareMD

Typical market rateInCareMD

Medical marketing

Typical market rate$1,500 to $9,000+ per monthAgency retainer, plus ad spend. Multi-location groups often start near $10,000.

InCareMD$1,399 per monthPlus ad spend. Google and Meta ads, landing pages and fast follow-up on every inquiry.

Medical billing

Typical market rate4% to 10% of collectionsMost small practices are quoted 5% to 8%. Credentialing and patient statements are often extra.

InCareMD5% of collections$750/month floor. Eligibility, claims, denials and A/R follow-up, with MDClaim360 included.

Front desk and calls

Typical market rate$500 to $2,400 per monthHuman-staffed answering services. A fully loaded in-house receptionist runs about $3,800 to $5,800 per month.

InCareMD$640 per month80 hours at $8/hour. Calls, scheduling, refills and after-hours, in your practice's name.

Dashboards and AI

Typical market rateUsually a separate purchaseAsk each vendor whether reporting software and AI tools are part of the quote.

InCareMDFree with the servicePulseline comes with front desk support, MDClaim360 with billing.

Where these market ranges come from

Published 2026 ranges from industry pricing guides. Actual quotes vary by practice size, specialty and location. InCareMD prices are our published rates.

Reliability

Why our work is easy to trust.

You don't have to take our word for anything. You can watch it happen.

You see the work, live

Every call in Pulseline and every claim in MDClaim360. No monthly report you have to take on trust.

One team, no hand-offs

Front desk, billing and marketing talk to each other, so a new patient call turns into a booked, billed visit.

Published prices

The rate on this website is the rate you pay. No setup fees.

Month to month

Stay because it works, not because a contract says so.

Signed BAA first

A business associate agreement is signed before any work begins.

Audited software

Two-factor sign-in, encryption and a tamper-proof audit log on every patient record viewed.

Questions to ask any vendor

Six questions that reveal the real price.

Is the fee on net collections or gross charges?

The same percentage costs far more on gross charges. Ours is on collections.

Are setup or onboarding fees extra?

Many quotes leave these out. We charge none.

How long is the contract?

Long terms protect the vendor. We work month to month.

Can I see the work as it happens?

With us, every call and claim is visible live in Pulseline and MDClaim360.

Are dashboards and AI tools extra?

Ours are free with the service: Pulseline with front desk support, MDClaim360 with billing.

Will you sign a BAA before starting?

We sign one before any work begins, every time.

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